News

Large-scale city events The new brightening mode is turned on, "Night travel economy" is becoming a boost A new driving force for the economic development of modern cities. Light show With the development of the times, people's requirements and expectations for night tour projects are getting higher and higher. What follows is a new outlet for the outdoor lighting industry, bringing an industry feast calculated in units of hundreds of billions. The outdoor lighting industry uses the artistic expression of light to decorate the space, locates the corporate culture of the city, detonates the popularity of cultural tourism through the professional method of artistic display, attracts tourists, gathers popularity, expands the influence, and demonstrates the soft power of culture. It can be used for cultural tourism enterprises and the government. The tourism industry provides large-scale content creativity. Sichuan Kangrun Tenpu Optoelectronics Technology Co., Ltd. is an "optoelectronic service organization that realizes the organic integration of light and shadow creativity and technology" established for the "night travel economy". With many years of experience in the creation of global cultural tourism night tourism products, it can provide large-scale cultural tourism night tourism product development planning for cultural tourism enterprises and government tourism enterprises, creative production of cultural tourism night tourism content, light and shadow project implementation, night tourism operation and integrated marketing management, etc. service. Tempo Optoelectronics is an optoelectronic technology enterprise specializing in the research and development, production, sales, engineering design, and film source production of interactive light show products. It has a relatively high influence in the field of outdoor light shows. In 2019, Tempo's independent brand entered the domestic and foreign light and shadow markets, using international advanced research and development technology for independent product research and development, introducing advanced production equipment and standardized processes for product production, relying on a professional research and development team, and many years of interactive installations and interactive lighting. Service research and development and manufacturing experience, obtained a number of independent technologies and core patents. Light show As a benchmark for the domestic advanced outdoor lighting industry, Tempo Optoelectronics is positioned to provide customers with high-quality, differentiated products and services, based on the development of the main business, continuous and stable operation, and promote green, environmentally friendly, energy-saving optoelectronic products through outdoor lighting shows. Create a new optical environment concept. Tempo Optoelectronics has its own "Cultural and Creative Team", "R&D Team", "Engineering Implementation Team", "Operation Team", and "After-sales Team". From the idea to the realization of an international operation system, there is a team to Be sure to ensure that the project can be implemented, the process can be tracked, and the results can be measured. Relying on a strong professional team, and having experienced international and domestic strength projects, it can break through the limitations of the industry and provide customers with one-stop high-quality services for the development of optoelectronic products. With the pioneering spirit and unity and cooperation of all the employees of the company, the scale of the company continues to expand. In addition to meeting the needs of the Chinese market, the export proportion of the outdoor lighting industry is also increasing. More than 30% of the products are exported to the European, American, and Southeast Asian international markets with high quality Our products and solutions have won the unanimous trust of our customers.

In 2017, the report of the 19th National Congress of the Communist Party of China set "beauty" as one of the goals of building a modern and powerful socialist country in an all-round way, and "accelerated the reform of the ecological civilization system and build a beautiful China. The 19th National Congress of the Communist Party of China has planned for us to satisfy the people. A happy life is the blueprint for building a beautiful China, and China has also become the busiest market in the global cultural city construction wave. The vent of the smart lighting industry is coming, and it has brought an industry feast calculated in units of hundreds of billions. Large-scale urban events have opened up a new model of lighting. The "night travel economy" is becoming a new driving force for the economic development of modern cities. When Internet + meets smart light sources, it will stimulate more innovative scene applications. The smart lighting industry will rely on the big data accumulated on the Internet to continuously upgrade products and innovate technologies. Kangrun Smart Lighting The construction of a smart city is a good opportunity for the lighting industry. The goal of Kangrun Technology's smart lighting interactive industry is to become a leader in the Internet-driven light source industry. Founded in 2007, Kangrun Co., Ltd. is a company integrating engineering services, information software, system integration, operation and maintenance services, sanitation planning, cultural and tourism drainage, interactive lighting, and blockchain applications. Domain Group Company. In the field of interactive intelligent lighting industry, the group is committed to the development, production and sales of high-efficiency, high-power, high-density, and high-performance light source products. It is a high-tech enterprise integrating R&D, design, production and sales of interactive optics. Relying on a professional R&D team, it has focused on the R&D and manufacturing of interactive devices and interactive lighting services for many years, and has accumulated rich design experience and production technology, and has a number of independent technologies and core patents. As a global advanced smart lighting solution provider and a landmark enterprise in the domestic smart light source industry, Kangrun Smart Lighting Industry is positioned to provide customers with high-quality and differentiated products and services, based on the development of the main business and continuous and stable operation. Through the outdoor smart lighting system, promote green environmental protection and energy-saving products, and create a new optical environment concept. Kangrun Smart Lighting With the pioneering efforts and unity and cooperation of all the company`s employees, the company`s scale has continued to expand. The smart lighting industry not only meets the needs of the Chinese market, but also the proportion of exports has also increased. More than 30% of the products are exported to Europe, America, Southeast Asia and international markets with high quality Our products and solutions have won the unanimous trust of our customers. Group goal We are committed to establishing long-term relationships with customers, innovating continuously, and developing the latest technology in the industry. We are committed to meeting and exceeding the quality requirements of customers, achieving 100% customer satisfaction, assisting customers in technological innovation, and increasing market share.

In this rapidly developing Internet era, the Internet of Things, cloud computing, big data and other related industries play a major leading role in the overall economic and social and long-term development. It is a deep integration of emerging technologies and emerging industries, which not only represents the direction of technological innovation. It also represents the direction of industrial development. In the era of cloud computing, more and more companies are facing information transformation, which has also led to changes in the development direction of the software industry. The enterprise pursues higher efficiency, and the industry pursues the establishment of operational benchmarks. 01 Kangrun Technology Software Development Section As a professional software company, Kangrun Technology has always been committed to the development of information technology. Adhering to the enterprise spirit of "innovation, truth-seeking, honesty and hard work", we are committed to providing enterprises with a comprehensive network technology application overall planning plan, truly realizing the intelligentization of enterprise Internet information, and improving the market competitiveness of enterprises in the network technology era. Customer-centric, technology-based, quality for survival, and integrity for development. "Technology promotes innovation, service creates value" is our core value. We pursue the "consultant, expert" service and the "customer-centric" service concept, to provide customers with the best quality service, the most practical network solutions, to create the most cost-effective, and to help customers succeed is our consistent aim . 02 Kangrun Technology Industry Solution Field In the field of industry solutions, Kangrun Technology has accumulated rich experience in big data, supply chain, Internet of Things, information technology, cloud solutions, etc., and applied industry experience to actual application scenarios to achieve a high degree of counterpart, High-quality and fast solution delivery. Efficient research and development, quick response, safety and reliability, efficient collaboration, low cost, and high quality are the value that Kangrun Technology's software development services bring to customers. The software development service of Kangrun Technology is committed to improving the agile and efficient research and development of the entire industry, creating a public technology platform for the government, converging the industrial ecology, helping industrial transformation and upgrading, and achieving system ease of use, standardization, flexibility, security and integration. 03 Kangrun Technology Professional technology and delivery As a professional software company, Kangrun Technology's one-stop big data solution quickly accesses internal and external data, from data processing, analysis, to display, fully taps the potential of data, provides services such as crowd portraits, regional flow analysis, and helps enterprises to be efficient Run, make quick decisions. In terms of software development, APP development, small program development, website construction and solution consulting, implementation and testing, performance testing, system development and application management and other first-class services, the Kangrun Technology team has sufficient experience and confidence. Kangrun Technology will focus on the technological development of the enterprise itself, take the industry development trend as the leading, and establish the industry standardization cooperation concept for customers. In software development, it forms a professional big data cloud solution technical architecture and applies it to each Application scenarios, fully guarantee business practices and business security. Through the combination of software and services, the combination of software and industry, the combination of technology and industry management capabilities, we provide software development and industry solutions, as well as the development and services of related software products and platforms, to achieve professional technology implementation and high-quality delivery.

The May Fourth Youth Day originated from China's anti-imperialist and patriotic "May Fourth Movement" in 1919. The May Fourth Patriotic Movement was a patriotic movement that completely opposed imperialism and feudalism, and it was also the beginning of China's new democratic revolution. In 1939, the Northwest Youth National Salvation Federation of the Shaanxi-Gansu-Ningxia Border Region designated May 4 as the Chinese Youth Day. During the Youth Day, various commemorative activities will be held in various parts of China, and young people will also focus on various social voluntary and social practical activities. In many places, adult ceremonies are held during the Youth Day. May Fourth Core Premier of the State Council celebrated May 4th Youth Day with college students Premier of the State Council celebrated May 4th Youth Day with college students The core content of the May Fourth spirit is "patriotism, progress, democracy, and science." It should be for the independence and liberation of the nation, for the prosperity and strength of the country, to succeed in succession, to fight bravely, to forge ahead, and to work hard. Patriotism is the source of the spirit of the May Fourth Movement. Democracy and science are the core of the spirit of the May Fourth Movement. Dare to explore, dare to innovate, emancipate the mind, and implement changes are the ways to propose and realize democracy and science. Rational spirit, individual liberation, anti-imperialist and anti-feudalism It is the content of democracy and science. And all of these, the ultimate goal is to revitalize the Chinese nation. Therefore, to commemorate the May Fourth Movement and carry forward the spirit of the May Fourth Movement, we should combine these aspects and work hard to rejuvenate the Chinese nation. The spirit of the May Fourth Movement represents honesty, progress, positiveness, freedom, equality, creativity, beauty, kindness, peace, love and mutual assistance, labor and joy, and the unified embodiment of the happiness of the whole society. The spirit of the May Fourth Movement is the sublimated patriotic spirit. Holiday meaning In October 1919, the President held the autumn ceremony to worship Confucius, and at the same time organized the Four Cun Society, with the purpose of "Changming" and "Zhou Gong Confucius". In 1921, the "Detailed Rules for the Implementation of the Regulations on Commendation" was revised to further strengthen the feudal etiquette. Liang Qichao and Liang Shuming sang the theory of Chinese cultural superiority, opposed learning Western culture, opposed the Chinese revolutionaries, and resisted Marxism at the same time. In the May Fourth Movement, people opposed to Chinese morality, ideology and culture promoted the New Culture Movement, and even put forward slogans such as "Down with the Confucian Store" and "Down with the Chastity Memorial Arch". The May Fourth Movement further promoted the development of anti-feudal ideology, and formed a tit-for-tat situation with respect to the retro thoughts of Chinese culture. Most of the ideological origin of China's language policy comes from the Westernization theory during the May Fourth Movement. Vacation policy Statutory holiday According to the "National New Year Holidays and Anniversary Holiday Measures" promulgated by the State Council, "Youth Day (May 4), youths over 14 years old will have a half-day holiday", but this regulation does not specify the upper limit of the age of the people who apply for the holiday. In April 2008, with the approval of the Legislative Affairs Office of the State Council, the "Youth Day" holiday is applicable to young people aged 14 to 28. More than 300 million young people will have a half-day holiday on May 4 each year. After further clarifying the upper age limit this time, more than 300 million young people between the ages of 14 and 28 will be able to enjoy a half-day holiday on the Youth Day according to the law and feel the society's care for young people. Chinese standard The image of progressive youth in the Republic of China The image of progressive youth in the Republic of China Communist Youth League Article 1 of the Constitution of the Communist Youth League clearly stipulates the age of the members: Chinese youths over 14 years of age and under 28 years of age recognize the constitution of the League, are willing to participate in the League organization and work actively in it, implement the resolutions of the League, and pay the team on time. If the fee is paid, you can apply to join the Chinese Communist Youth League. Group members who are at least 28 years old and do not hold positions within the group should go through the procedures for leaving the group. This means that the age limit for the youth enjoying the holiday is exactly the same as the group members. National Bureau of Statistics The classification of young people by the statistics department is from 0 to 14 years old. There are two criteria for the classification of the elderly, namely those over 60 years old and over 65 years old, but there is no classification for young people. International standard United Nations May Fourth Youth Movement Relief May Fourth Youth Movement Relief In a document, people between the ages of 14 and 25 were referred to as the "young population". World Health Organization People under the age of 44 are classified as youth; those aged 45-59 are classified as middle-aged; those aged 60-74 are considered older (increasingly old); those aged 75-89 are considered old; those above 90 are long-lived

International Labor Day, also known as "May 1st International Labor Day", "International Workers' Day or May Day" (International Workers' Day or May Day), is a national holiday in more than 80 countries in the world. It is set on May 1st of each year. It is a festival shared by working people all over the world. Notice of holidays According to the national statutory holiday regulations, the following arrangements are made for the May Day holiday: There is a holiday from May 1st to May 5th, a total of 5 days. Tribute to hard work Tribute to the ordinary 2021.05.01 Close doors and windows, cut off the power switch or unplug the power socket the day before the holiday to ensure the safety of the office during the holiday. Tribute to myself There is no innate miracle, every step of Kang Run is a footprint that he has walked out in person. Every small partner in the Kangrun family is unique and worthy of respect. On this special day, we can all salute ourselves proudly! Tribute to hard work Tribute to the ordinary 2021.05.01 On this Labor Day approaching, Kangrun shares wishes to all employees: Happy Holidays! Please be assured that all your efforts will yield results.

The 3D screen of Nude Shadows in Chengdu is on fire, but the most bitter B turned out to be the administration! "About every ten minutes, there is a naked-eye 3D effect for about one minute. It's too real. The playback time will be longer, but it's not addictive." At about 5:20 pm on October 2, opposite to Taikoo Li, Chengdu On the roof next to Silverstone Square on Chunxi Road, a huge flying saucer "flyed" out of the wall. Many of the pedestrians passing by stopped and looked up, and some hurriedly took out their mobile phones to record videos. The protagonist that everyone pays attention to is a huge advertising screen on the roof that occupies about half of the outer wall. It is a naked eye 3D screen. Many people sighed, "It's so true." Neighboring businesses said that there is no need to look at the screen at all. When you find that the flow of people on the road slows down and more and more people stop, it must be the naked eye 3D segment. There are many outdoor LED display screens in the country, and they are getting bigger and bigger, and the content is getting richer and richer. But recently, the naked eye 3D display in Taikoo Li Chengdu has amazed everyone. The spacecraft hovered overhead and suddenly landed in Chengdu during the holiday, causing many friends to make a special trip to check in. However, at the same time that 3D displays are popular in Chengdu, everyone does not know that the most painful thing is the company's administration. According to a netizen at the scene, the 3D video show waited for more than half an hour, but only tens of seconds. When everyone couldn't speak up, they felt relieved when they saw the announcement on the end screen. The general content of the announcement is: The company is on holiday, everyone is out to play... Don`t rush everyone, the next round of video is already being done...

With the development of modern society, many traditional customs have gone away from us. In order to prevent them from disappearing quickly, friends should understand the festival well in advance and listen to the stories behind it in order to inherit the culture of our country. Continuously. This article will share with you the customs of the Ching Ming Festival. I hope it helps. What are the customs and traditions of Qingming Festival Tree planting: During this period, the climate is rainy, which is very suitable for plant growth, and the survival rate of small saplings is high. People will spontaneously plant trees and afforestation to plant hope for spring. Willows: In the old days, on the festive day, branches of the willow tree were inserted on the gates of every household. Children would weave wicker hats on their heads or on their plackets to symbolize a new beginning. Kite flying: It is one of the traditional activities of Qingming Festival. It was called paper kite in ancient times. It is still popular today. Some areas will organize a kite festival. When children are flying, some will cut the thread in their hands to let the kite fly freely into the blue sky. It is said to have the effect of warding off evil spirits and eliminating disasters and bringing good luck. Why is this solar term going out? Since ancient times, there has been a habit of going out to enjoy the spring during the Ching Ming season. At this time, the sun is shining, the temperature is good, the trees are budding, the grassland is also green, and there are beautiful scenery everywhere, which is very suitable for outings. In recent years, according to different climates, various parts of the country have launched some flower festivals and picking festivals to provide more colorful activities for people to go out and play. what do you eat : It is the food that people love to eat in the southern region. It can be used as an offering to ancestors, or it can be made and shared with the whole family. Runbing: This type of food is popular in places like Shaoxing, Taizhou, Zhejiang, and southern Fujian. It is said that the fillings made from various dishes are wrapped into a pillow with thin cooked noodles, and then dipped in various types according to personal preference. Sauce. Zi Tu Mo: Also known as Lao Mo, it is a traditional food for Qingming Festival in Shanxi Province. It uses red beans, black beans, etc. to make the shell, usually wrapped in eggs or red dates. The legend is named in memory of the loyal minister Jie Zitui, and it is easy to preserve, so it is very popular.

The reporter was informed that at the 2020 China Night Economic Forum, the China Tourism Academy announced the "2020 China's Top 20 Night Economic Cities". Chengdu is second only to Beijing and Shanghai, ranking third, and the hard-core strength of "Beautiful Night" has been certified again. Night tour "Jinguan City" again ranked third on the authoritative list What is the night in Chengdu like? Du Fu said that it was the delicate beauty of "diving into the night with the wind, moisturizing things silently". Zhang Ji said that it is a prosperous market where "there are many restaurants beside the Wanli Bridge, where visitors love to stay". Tianfu culture continues to flourish, and to this day, "Yechengcheng" still frequently receives "high scores". Recently, approved by the Ministry of Culture and Tourism, the "2020 China Night Economic Forum" sponsored by the China Tourism Academy kicked off in Wuxi, Jiangsu Province. The forum released heavy contents such as "Top 20 Nightly Economic Cities in 2020" and "Top 10 Night Business Districts Favorited by Tourists in 2020". Among them, Chengdu ranks third in the "2020 Night Economic Top 20 Cities". Other cities on the list are Beijing, Shanghai, Guangzhou, Hangzhou, Chongqing, Shenzhen, Changsha, Nanjing, Kunming, Xi'an, Suzhou, Qingdao, Fuzhou, Guiyang, Zhengzhou, Ningbo, Foshan, Xiamen, and Wuxi. Chengdu Chunxi Road was selected as one of the [Top Ten Night Business Districts Favorited by Tourists in 2020". Chunxi Road, which has always been a check-in point for Internet celebrities, has entered the "ultra-long standby" mode under the blessing of the night economy. This year, the "Chuntai City Brocade" on the side of Chunxi Road is newly launched. It combines market well craftsmanship, music performance, life aesthetics, art space, and food market. It is open every day from 1 pm to 12 pm, which is a "night "Chengdu" adds another dazzling landscape. It is reported that the evaluation agency for the relevant awards of the 2020 China Night Economic Forum is the China Tourism Academy. China Tourism Research Institute was established in Beijing on June 6, 2008. It is a professional research institution directly under the Ministry of Culture and Tourism. It is mainly responsible for tourism policy and theoretical research, cultural and tourism integration development research, and culture and tourism statistics and data analysis. Responsibilities. Since the establishment of the institute, it has successively published the Blue Book of China's Tourism Economy, as well as 9 annual development reports on inbound tourism, outbound tourism, domestic tourism, national leisure, tourism groups, tourist accommodation, tourist attractions, and travel services. To create a "city that never sleeps" Light up the new "night" state of Chengdu At the forum, the "2020 China Night Economic Development Report" issued by the China Tourism Research Institute pointed out that China's night economy has achieved a breakthrough of 0 to 1 in 2019, and the domestic night economy will grow wildly in the development process of 1 to 100 in 2020. Compared with 2018, the proportion of domestic night-time consumption in 2019 has increased significantly in terms of both the amount of consumption and the number of transactions. Affected by the new crown pneumonia epidemic in 2020, night-time consumption has shown a contraction overall. According to the data monitoring of local night tourists and out-of-town night tourists from January to August, it is found that the market has recovered since February and returned to its pre-epidemic level in late April. It can be said that Chengdu has spared no effort to promote the night economy. Based on its rich cultural and tourism resources advantages, Chengdu has long been committed to cultivating new night economic scenes and building a new night cultural tourism consumption system. Through a series of measures such as creating cultural and creative bazaars, characteristic neighborhoods, and characteristic exhibitions, it deeply explores the new potential of the night economy. Meet the diverse and high-quality new needs of the people for a better life. The development of the night economy in Chengdu provides a guarantee for restoring and enhancing the vitality of the consumer market. On September 22 this year, Harbin travel data showed that Chengdu ranked first in the country with more than 50 million night-time rides; during the National Day holiday, AutoNavi data showed that Chengdu ranked first in the country from October 1 to 5 The top ten night tourism cities are the first; on October 16, the 6th China Cultural Tourism Industry Summit Conference and the first China Cultural Tourism Night Tourism Economic Summit released the "2020 Internet Red Night Economic Cities", and Chengdu is also on the list. Obviously, "Nevernight Jinguan City" has become a brand-new golden sign in the land of abundance, constantly gathering the eyes of citizens and tourists. "Yecheng" upgrade again Promote the construction of a world-famous cultural city The "2020 China Night Economic Development Report" mentioned that city nightlife experience has become the first choice for tourists` destination night tours; performances, cultural venues, and cultural markets are considered the most attractive night cultural scenes; cultural and artistic venues, cinemas/theaters, The night market/bazaar is considered the most attractive night-time consumption scene. At the same time, trendy night markets, cultural and creative markets, micro-performing arts, and immersion night tours are becoming important "vitality factors" for the city's night economic development. Chengdu`s night economy is undergoing a comprehensive upgrade. It has deeply integrated cultural and creative, cultural museum, art, commerce and other emerging formats, allowing the inheritance of ancient Shu culture and modern fashion trends to coexist in the "Night Chengdu". The "Night Journey to Jinjiang" project runs through the Tianfu Panda Tower, Taikoo Li, Jiuyan Bridge and other characteristic points, creating a new scene of immersive experience in Chengdu's night life aesthetics. Street performers can be seen everywhere, "Chengdu Stealing Heart" and other large-scale Internet celebrity IP performances, showcasing the art and romance of this cultural and creative capital. According to data from Damai.com, Chengdu ranks in the forefront of the country's viewing statistics during peak performances from 7 to 9 in the evening. At present, Chengdu's night economic ecosystem is constantly expanding, and through the comprehensive integration of cultural and tourism businesses and other multi-business forms, it further ignites the vitality of the night economy. In May 2020, Chengdu released the "Chengdu Action Plan for Boosting Domestic Demand with New Consumption as the Lead (2020-2022)". Chengdu will meticulously build ten types of night economic demonstration sites, including night tourist attractions, audio-visual drama gardens, cultural appraisal art galleries, parent-child paradise, medical beauty space, entertainment venues, learning time points, shopping malls, night taste destinations, and style neighborhoods. Cultivate and develop 100 branded and iconic night economic demonstration sites to enhance the driving effect of demonstration. Under the new pattern of double cycle, higher requirements are put forward for the development of my country's night economy. For Chengdu, which is accelerating the construction of a world-famous cultural city, the night economy of "the more the night gets busier" is an indispensable force, and it will also actively integrate into Chengdu's domestic cycle as the main body and promote the mutual promotion of domestic and international double cycles. The new development pattern provides new assistance.

On March 26, the "Light and Shadow China Tour-2021 National Night Economic Development Ecological Summit" ended successfully in Chengdu. More than 200 people from all over the country, including experts in lighting design, experts and scholars from colleges and universities, leaders of local societies/associations, and elite representatives from well-known engineering design units in Southwest China, gathered together to discuss new ways of night economy and clarify the new Opportunities and trends in the lighting industry under the current situation. Activity site As a series of promotion activities for the Aladdin Magic Lamp Award, this summit was hosted by Guangzhou Guangya Frankfurt Co., Ltd., Guangdong Guangya Lighting Research Institute, and undertaken by Guangzhou Aladdin Internet Technology Co., Ltd., Sichuan Electrical and Illumination Society, and Sichuan Lighting Electrical Appliances Association, Op Lighting Co., Ltd., Parkway Environmental Engineering Co., Ltd., Yeyou Shen Cultural Tourism Industry Alliance co-organized, and got the cooperation of Hefan Group Co., Ltd., Shenzhen Zhouming Wenchuang Intelligent Technology Co., Ltd., Guangdong Huaying Technology Co., Ltd., Zhongshan Caoyi Wenlu Lighting Co., Ltd., Huizhou Junchao Optoelectronics Co., Ltd., Shenzhen Leise Optoelectronics Technology Co., Ltd., Guangzhou Desheng Optoelectronics Technology Co., Ltd., Guangdong Xinhai Lighting Engineering Co., Ltd., Xi'an Guide Frame Vision Technology Co., Ltd. Strong support. Shao Yanli General Manager of Sales Center of Guangzhou Aladdin IoT Network Technology Co., Ltd. Deputy Secretary General of the Aladdin Magic Lamp Award At the beginning of the event, the organizer represented Guangzhou Aladdin IOT Network Technology Co., Ltd. Sales Center General Manager/Deputy Secretary-General of Aladdin Magic Lamp Award Shao Yanli in her speech, [The Light and Shadow China Tour is one of the series of activities of the Aladdin Magic Lamp Award. 1. Now it has been successfully held all over the country for 5 years. And the Aladdin Magic Lamp Award is under the guidance of the Ministry of Commerce of China and the special support of the Guangzhou Economic and Trade Commission, in the lighting field launched by the Guangzhou International Lighting Exhibition in 2013 Authoritative awards. In 2020, the 8th Aladdin Magic Lantern Award received 2,051 applications from 741 units, 33 universities and 186 individuals, an increase of 29.6% compared with the previous one; after coming from 10 countries and The region`s 161 jury members voted and reviewed, and a total of 217 excellence awards and 15 dawn awards were selected. The best award results selected by 20 final reviewers will be announced at the Guangzhou International Lighting Exhibition. And in 2021 The 9th Aladdin Magic Lamp Award will select the Excellence Award and the Best Award in the four categories of product category, technology category, engineering category, and innovation fusion award. The innovation fusion award also includes the Suguang Award, Yajiang Creative Lighting Award, and Intelligent Lighting The list of top 100 companies, the exhibition of light art works, and the single indicator list of the lighting enterprise standard "leader". I hope that through a series of activities of the Aladdin Magic Lamp Award, everyone can understand the Aladdin Magic Lamp Award." At the same time, Shao Yanli also I expressed a warm welcome and heartfelt thanks to the guests who came to the summit during their busy schedule. Wang Yong Deputy Secretary-General of Sichuan Electrical and Illumination Society Chief Electrical Engineer of the 12th Institute of China Architecture Southwest Design and Research Institute Wang Yong, deputy secretary-general of Sichuan Electrical and Illumination Society/Chief Electrical Engineer of the 12th Institute of China Architecture Southwest Design and Research Institute, first expressed his gratitude to the guests who attended this summit. He said that since the epidemic, my country's economic development has been severely affected, but the country has quickly adopted strong epidemic prevention measures, and the whole country has worked together to fight the epidemic and finally controlled the epidemic, taking the lead in realizing economic recovery in the world. The warming up of the night economy has put forward higher requirements for every enterprise and lighting worker engaged in the lighting industry, and it has also brought greater development space. Let us seize the opportunity and work hard to create a better future! Wang Yong Executive Vice President of Sichuan Lighting Association Subsequently, Wang Yong, executive vice president of the Sichuan Lighting Electrical Appliances Association, took the stage and delivered a speech. On behalf of the Sichuan Lighting Electrical Appliances Association, he first congratulated the Chengdu Station of the "Light and Shadow China Tour-2021 National Night Economic and Ecological Summit" on the successful hosting of the Chengdu Station, and to all the guests and activities attending the meeting. The organization planner of the company expresses heartfelt thanks. He emphasized that promoting the development of the national night economy is an important part of my country's domestic consumption. In addition, he also expressed his recognition and expectations for the Aladdin Magic Lamp Award. He believes that the Aladdin Magic Lamp Award series promotion activities play an important role in the innovation and development of the national lighting industry, promote the development of the entire lighting industry, and enhance the market competitiveness of various enterprises. And contribution. Run a meeting well to invigorate a city Wang Xuechen General Manager of Beijing Fengshang Yujing Culture and Art Co., Ltd. Wang Xuechen, general manager of Beijing Fengshang Yujing Culture and Art Co., Ltd., first made a wonderful sharing with the theme of "Development Route of Night Economy". As a senior stage lighting engineer, Wang Xuechen has more than ten years of experience in landscape architectural lighting and artistic lighting show design. He has on-site tested the outstanding cultural tourism night projects of Fengshang Culture in recent years, including Shanghai Center Art Lighting, 2018 Pingchang The closing ceremony of the Winter Olympic Games flag handover art performances-"Beijing Eight Minutes", Chengdu Jiaozi Avenue Art Light and Shadow Show, Henghai Nanhai Flower Island Art Light and Shadow, Zhengdong New District Corn Tower Lighting Interpretation, G20 "Most Memories is Hangzhou" large-scale live scene Art performances and other items are displayed one by one, bringing a visual feast to the participants. Then I briefly sorted out the development route of the night economy. From the 2016 Hangzhou G20 to the 2018 Qingdao Shanghe, the night scene of the city plays a vital role. Wang Xuechen pointed out that with the progress of the times and the development of technology, the expressive power of lighting continues to break through boundaries, and cross-border with multi-world art, and the lighting design carried out around innovation and cross-border mode is more and more recognized by cities and industries. . He emphasized that in cultural tourism projects, innovation is the core, and content innovation and technological innovation have always been the tireless pursuit of lighting people. Wang Xuechen said that Chengdu, as one of the well-known tourist cities in China, has had the foundation for the development of night economy and the natural genes for night travel with special culture since ancient times. At present, Chengdu is accelerating the construction of an international consumption center city and vigorously developing new business formats and new models of the night economy. He sincerely hopes to take the holding of the Universiade as an opportunity to conduct deeper explorations on the future night economic models and new consumer business models, and help build more The charming "Jinguan never sleeps city". At the end of the speech, Wang Xuechen concluded: Urban lighting needs to be subtracted, and night cultural tourism must continue to add to promote the in-depth integration of culture and tourism and inject new momentum into the city's night economy. Zhang Yuanjia National Outdoor Industry Manager of Op Commercial Division Zhang Yuanjia, National Outdoor Industry Manager of OP Commercial Division, gave a keynote speech entitled "Analysis of Outdoor Lighting in the New Night Economy". First of all, he briefly introduced the development history of Op Lighting. As a leading brand in the domestic lighting industry, Op Lighting has achieved rapid development driven by the dual engines of home and commercial lighting. After comprehensive exploration and research, and relying on industry benchmark lighting research and development technology, Op Lighting has rapidly entered the field of outdoor lighting in recent years and has implemented a number of night scene lighting projects. The company's vision is to build a global lighting company and become a leading Chinese lighting brand. . Regarding the development trend of outdoor lighting, he summarized the following three points: one is customization to meet the creative realization possibilities of designers; the other is integration, lighting will be more linked with peripheral equipment; the third is intelligence, lighting Will understand more and more people's needs. Immediately afterwards, Zhang Yuanjia introduced the commercial outdoor product lines of linear lights, point light sources, flood lights, underground lights, courtyard lights, street lights, etc. Outdoor flood light-Y series for display. At the same time, it focuses on the detailed introduction of the characteristics and advantages of the flexible customized ETO product. The product's personalized design meets the needs of the customer's project; the customized lamp capability ensures the implementation of the lighting program; professional R&D ensures the realization of the designed product. At the same time, combined with the Beijing World Horticultural Exposition-Botanical Pavilion and Zhuhai Mingtai City Plaza, the cases were displayed, demonstrating the strong customization ability of Op Lighting. Zhang Yuanjia also introduced OP Outdoor Smart Park and smart street lamp solutions at the meeting. In the smart courtyard lamp, the LED ring lighting module was cleverly integrated with monitoring and broadcasting equipment to truly achieve structural integration. It further highlights the design and overall solution capabilities of OP Lighting in the outdoor landscape field, leading the industry to develop in a more intelligent direction. Xiao Zhikun Deputy General Manager of Parkway Environmental Engineering Co., Ltd. Xiao Zhikun, Deputy Prime Minister of Parkway Environmental Engineering Co., Ltd., brought the topic of the speech "How to Create a Unique Waterscape Light and Shadow Show", focusing on "understanding the characteristics of water, the role of water in architecture, different types of waterscapes and fountains, famous foreign countries "Fountain case and Parkway environmental representative case" are explained in several aspects. He believes that most of the "fountain shows" in Chinese scenic spots are traditional, lacking uniqueness and storytelling, and lack of tourist experience. In addition, he introduced the unique case projects produced by Parkway Environment in different ways to the guests through slides on the scene, showing how to create tourist attractions that meet the diverse needs of today's society. How to create a successful, unique and distinctive waterscape light and shadow show, so that the audience will have an emotional connection with the content they care about and truly integrate into the world of creation? Xiao Zhikun believes that it is important to spend time in the early stage to consider "immersive design" and to arrange content carefully in the later stage. Topic One Discussion Session After the guests' wonderful speeches, the most interesting first discussion session of this event was ushered in. Under the auspices of Tang Xiaoming, the founder of Huitang International Lighting Consultants/Aladdin's Magic Lamp Award Nomination Committee, Chengdu University master's tutor/Industrial Design Association member/Sichuan Feinite Metal Products Manufacturing Co., Ltd. Design Guide/Aladdin Magic Lamp Award Nominating Committee Member Dong Hong, Partner Tian Qihan of Sichuan Yuanlang Lighting Technology Co., Ltd., Gu Hong, Deputy General Manager of Sichuan Jindian Lighting Engineering Co., Ltd., Xiao Zhikun, Deputy General Manager of Parkway Environmental Engineering Co., Ltd., Zhang Yuanjia, National Outdoor Industry Manager of Op Commercial Division, etc. The guests discussed and exchanged in-depth discussions and exchanges on the topic of "Night tour, how to become a new engine for the city's night economic development?" We extract wonderful quotations from our guests to satisfy our readers. The wonderful quotations are as follows Dong Hong: As a teacher in colleges and universities, I found that cooperation between colleges and universities and lighting facilities construction related industries in Sichuan Province is still rare. At present, most urban lighting design is guided by "engineering thinking", ignoring the experience of urban lighting in public spaces. Design and development from "scene application", "space shaping" and "urban aesthetics" are still relatively rare. In Italy, Milan Design Week holds a large-scale lighting design exhibition every two years, exhibiting the most cutting-edge lighting technology and new application systems. Such a professional lighting design exhibition has been held for nearly ten times. It shows that lighting design has already been incorporated into the field of professional design, and a very mature design system has been formed. In Sichuan universities, there are few design majors offering lighting design courses. As the lighting system is a key component to help the city's lighting and promote the economic prosperity and development at night, our talent training and output in this area are insufficient. In the past five years, the School of Art and Design of Chengdu University has carried out research on lighting design systems from different professional fields. In the environmental art major, we think about the application of light sources from urban applications such as public spaces and municipal landscapes. In terms of product design, in view of the current "magnolia lamp" covering almost the main road lighting system of major cities in my country, and the homogeneity of urban lighting design in various regions, we study on the one hand the cultural and cultural characteristics of urban street lamps in the external form. Landscape; At the same time, we also put forward the concept of lighting product life cycle design. We not only think about appearance, but also involve design in manufacturing. We advocate "zero waste design" and emphasize the reduction of ecological costs by simplifying the production process through design; at the same time, We emphasize the use of modern technology in new urban scenes to solve the problem of single function of the current urban lighting system. We hope to collect urban behaviors through the modular design of smart light poles, so as to conduct data simulations, deduct the effects of urban planning and governance policies, improve public services and management methods, and help the experience of urban night tours. As an educator, I hope to have more opportunities to communicate and cooperate with people in the industry; I also hope that more experts in the lighting field can come to our Chengdu University and enter the classroom. Provide our students with first-line research materials and market data, strengthen the linkage between the construction of urban lighting infrastructure and the overall benefits of urban residents' lives through school-enterprise cooperation, and inject "design wisdom" into modern night economic development and infrastructure construction. Tian Qihan: I think the night travel economy should be developed around three relationships. Firstly, who it serves, what kind of feelings and scenes the experiencer needs, and secondly, as a supplier, what kind of sense of substitution we can give to the demander is a very important output point. As a city operator, the guidance from the overall urban planning level is systematic and systematic. These three are a very important triangular relationship, which conforms to the government's guidance and market-led spirit proposed by the country. Based on this relationship, how we turn our culture into a trend, symbol, and trend is another important point of our thinking. At present, our cultural tourism projects are constantly "growth" with such problems. Shaping our public space into a livable and polymorphic coupled city, from which exchanges, gatherings, and beauty transmission are generated. This is the starting point for our designers to practice, and such design will always be a topic. Gu Hong: As a citizen of Chengdu, I have always been proud of being born in this city, and I have been thinking about what we should do for the night scene lighting in this city of Chengdu. I still said that, take it slowly, it will be faster. Yesterday a teacher said that the city of Chongqing doesn't look very good during the day, but it feels beautiful at night. But not in Chengdu. How can it be so exquisite during the day and change at night. As an engineering company in Chengdu, we have great responsibilities. So what will our night economy do in the future? My thinking is that we should do both internally and externally, and make our night scene project a brand, so that people from other places who come to Chengdu are willing to give it to him, are willing to take pictures with him, are willing to consume for him, and are willing to carry out for him for a long time. consumption. The internal and external training talks about the inside and the outside, and the outside talks about the beauty. It is necessary to improve the personal capabilities of our planners and our designers. Therefore, lighting interpretation, I think from the perspective of designing, we need to have more connotative thinking, to combine the culture of the city to do our project. Another point is that I think we still need to slow down to do quality night cruises, and then let our quality projects become the heart of our night economy. Xiao Zhikun: In recent years, I have been very disappointed and anxious to see more and more similar fountain projects in China. At present, the development of domestic fountain waterscape is still in a bottleneck period. Most of the "fountain show" projects are still relatively traditional, but the rules of the market have already changed. As a manufacturer of waterscape light and shadow show, I think we should all need to work hard in design, equipment, and arrangement to accumulate breakthroughs little by little to do something that can enhance our core competitiveness. To do a good job of self-service, adjust according to different needs, and reflect the uniqueness and sense of value of the project through cultural differences. Zhang Yuanjia: China's lighting should be in the forefront of the world, not to say that it must be the best but it must be the largest. Now OP is also a leading optical company in China, and its equipment and laboratories are also the best in the world. But if we want to ensure the commercial success of this product, we must make some trade-offs. For example, if our optics is to the extreme, then this thing is not suitable for night scenes, it must be something the designer needs, what is the use of your thing in the exhibition hall, it must be a good product that is acceptable to the common people . We are now cooperating with universities and enterprises in various places, and we will let the designers of our manufacturers go to the school to give lectures once a month. Because our designers or product engineers go to the school to give lectures, and they are also absorbing the advanced experience of the school. In short, everyone should work together to serve the night economy and help the night economy flourish. Wang Jiaqi General Manager of Shenzhen Zhouming Wenchuang Intelligent Technology Co., Ltd. Immediately afterwards, Wang Jiaqi, general manager of Shenzhen Zhouming Wenchuang Intelligent Technology Co., Ltd., shared the theme of "Lighting Up the Night Economy, Promoting Double Cycles". Mr. Wang first mentioned the cultural and creative visual display and night economy, and explained the cultural and creative visual display, namely: culture + creativity & creation + lighting + display, which is a new business model with lighting and display as the entry point. As infrastructure construction, lighting is the industrial foundation for the development of the night economy. Therefore, the demand for cultural and creative visual display has great potential. With "lighting + culture + creativity + display", it strengthens the differentiated consumption scene at night. Zhouming Cultural & Creative-focusing on outdoor grid deletion and creative display, with a keen market sense, outstanding innovative concepts, and unique product design concepts, it has become a leader in architectural multimedia and cultural and creative visual display solutions. Subsequently, Mr. Wang talked about the product layout of Zhouming Cultural and Creative Industries and the application solutions in four major scenarios. Scene 1: Architectural multimedia; product layout: Zhouming Wenchuang VT light bar, which can meet the requirements of commercial advertisements while achieving the lighting effect. Scenario 2: Commercial complex; product layout: Zhouming Wenchuang O series products, light weight, high transparency, high brightness, no steel structure installation, no damage to the original building facade and structure, low installation cost, easy for various creative installations . Scenario 3: New commercial display; product layout: Zhouming Wenchuang E series products, strong environmental adaptability, all-weather use, self-heating, no need to install air conditioners, low wind resistance, high safety during installation, presenting unlimited excitement to the audience and realizing text Create visual economic benefits of the visual display. Scenario 4: Cultural and creative cultural tourism interpretation; product layout: Zhouming Cultural and Creative F series products, with ultra-high protection level, anti-seismic, wind resistance, salt-alkali corrosion resistance, etc., can well withstand the large vibration amplitude of the ship and the sea air The influence of unfavorable factors such as high humidity perfectly presented visual feasts before the audience. Jiang Haiyang Partner of Fantasy Lightwave Cultural Tourism Technology Co., Ltd. Aladdin's Lamp Award Nomination Committee Jiang Haiyang, partner of Fantasy Lightwave Culture & Tourism Technology Co., Ltd. / Aladdin Magic Lamp Award Nomination Committee, brought a wonderful sharing on the theme of "Fashionism and Consumption Construction of Night Tour", analyzed the preferences of young people at the moment, and thought that each style There is an extremely deep cultural heritage behind fashion products. Night tours focus on fashion, which is to bring the culture of different themes to the current young people in a more relaxed way. Jiang Haiyang said that Yeyoushen's products can be summarized as two major systems, hardware and software. Among them, the hardware system content integrates lighting and equipment, which can realize functions such as lighting interpretation, ambient lighting, and basic lighting. The software system contains a lot of content, a complete business platform, its role is to dock business. The effect of gamified lighting is fun, fun, educational and exciting. In summary, what Yeyoushen is doing is to make night cruises in a fashionable way to promote the rapid development of night commerce. And combined with specific project cases to further demonstrate how to use gamified lighting to experience the beauty of technology and life with consumers. Jiang Haiyang also mentioned that urban lighting is basically completed, material life is greatly enriched, and everyone`s needs are further improved. At this time, more beautiful things and more valuable things are needed. For example, rural lighting helped the village to cross the first lighting. The movement directly entered the second aesthetic movement, and countless characteristic rural towns were born. Looking to the future of lighting, Jiang Haiyang believes that in recent years, more and more interactive devices have begun to appear, all kinds and dazzling. With the entry of technological elements, the industry is moving in a better direction, and the third movement is being gestated. But it is still in the second stage. Everyone is still talking about aesthetics in the plan, and some are still talking about lighting. It is not bad, but we may need to consider in advance when the crisis will come! Ma Chi Chairman of Hefan Group Co., Ltd. Aladdin's Lamp Award Nomination Committee Ma Chi, Chairman of Hefan Group Co., Ltd./Nomination Committee Member of the Aladdin Magic Lantern Award, shared the theme of "Make Light More Valuable-A New Mode of Night Tour and Night Shopping in Shenyang Zhongjie". Starting from the importance of lighting, he shared with the guests the classic cases Hefan has done in recent years, and focused on the lighting construction process of Shenyang Middle Street as an example, starting from the basic lighting, performance lighting, and cultural lighting of the project. , Interactive lighting, game lighting, marketing promotion and other aspects are introduced, explaining how the project fully reflects the regional culture and personality characteristics. Ma Chi emphasized that the story IP enables more commercial formats in Zhongjie to meet the needs of food, accommodation, transportation, entertainment, and shopping, so that tourists can realize one-stop consumption in Zhongjie. He confidently stated, [Shenyang Middle Street-the first new model of immersive commercial street in the country is a comprehensive upgrade and supplement to the national commercial street system. This set of ideas is based on a complete idea of cultural creation, vision, gameplay, products, and marketing. It will definitely help the further development of cultural tourism in the national business circle." 13.bmp Ma Jun Founder and Design Director of Shenzhen Mart Lighting Design Consulting Co., Ltd. The last guest to speak was Ma Jun, the founder and design director of Shenzhen Mart Lighting Design Consultants Co., Ltd. He shared his thoughts and practices on night travel in cultural tourism with the topic of "Theme Lighting". What is themed lighting? The answer Ma Jun gave is: Organizations or economic individuals use light cables for in-depth expression for commercial and marketing purposes. For the comprehensive lighting design of the theme park, he analyzed and compared a series of data before and after the upgrade of the Chimelong Lighting Project and the Zhuhai Chimelong Ocean Kingdom Lighting Project. He pointed out that themed lighting plays a very important role in the future night travel economy of the amusement industry, and analyzed Summarize the following conclusions: parent-child travel is the main force in the market, and lighting needs to be considered; the elderly are a group that cannot be ignored, and their needs must be considered; the lighting needs of theme parks, which account for a large proportion of women, are the first choice for a relaxed and pleasant environment; hotels It is relatively easy to ignore, and needs to be carefully considered. Increasing the number of repeated visits in the park has become a lighting consideration proposition. Later, he explained what the theme lighting should do and the future development trend, and emphasized that the theme lighting has entered the 5.0 era, and the lighting of amusement parks is cross-bordered into stage drama and other forms of artistic expression, focusing on the creation of atmosphere and integrating all previous The factors that render the atmosphere and realize the interaction of people, equipment, and lighting. The lighting of the amusement park in the future will create virtual reality, explore intelligent interaction, explore open-air panoramic, immersive interactive scene experience. At the same time, he shared some of his theme park design concepts with everyone, and concluded that: the creation of theme park lighting needs to locate and change strategy; enhance format, emphasize content; enrich space and emphasize experience. Comfortable lighting is the basic night-time requirement of the most widespread tourists, and more elements need to be included to weaken the consumption intentions brought by commerce. Topic 2 Discussion Session Afterwards, the discussion session continued wonderfully. The second communication and discussion session was based on the theme of "How to create a high-quality night economic environment that is livable, suitable for business and suitable for travel?", presided over by Liu Qiang, Executive Dean of China Night Travel Economic Research Institute/Chairman of Dahua Night Travel Agency, and the discussion guests were respectively From Zhang Yuezhong, director of the Environmental Art Design Department of the Academy of Fine Arts of Sichuan Normal University, Ma Jun, design director of Shenzhen Mart Lighting Design Consulting Co., Ltd., partner of Fantasy Lightwave Culture and Tourism Technology Co., Ltd. / Aladdin Magic Lantern Award nominating committee Jiang Haiyang, Hefan Group Co., Ltd. Chairman of the company / Aladdin Magic Lamp Award nominating member Ma Chi, Chairman of the Design Committee of Sichuan Lighting Association / Founding Partner of JOY Zhuoying Lighting Design Co., Ltd. Yang Guang, Head of Southwest District of Shenzhen Zhouming Technology Co., Ltd. Tian Chunlei, they conducted in-depth discussions on the topic of discussion, and they were full of dry goods. The wonderful quotations are as follows Zhang Yuezhong: Since the beginning of last year, the night economy has become a hot topic of particular concern among domestic senior management. I have seen so many cases today. It is very gratifying that we have already made a leapfrog development, and this leapfrog development is the path that architectural design has taken. We all know that, whether it is Chinese or Western architectural design, any country in any era, when the economy develops to a certain level, the country will display a certain majestic and majestic through the architectural carrier. Therefore, under the background of the majestic and huge building, in addition to expressing the face of the city during the day, it is also necessary to be able to continuously use the lights to express its brilliant achievements for 24 hours at night. Therefore, the lighting project is a particularly keen expression of Chinese government officials, because this method is the most efficient and effective. Fortunately, we have already crossed over, or when we started talking about lighting today, we are not talking about lighting but about culture. I think this is very gratifying. In fact, when our night economy has integrated the expression of lighting and the environment, as well as our culture and art, it is actually a systematic project. This system engineering not only includes the expression of ideas brought about by the advancement of our technology today, which is also very gratifying. In any society, the advancement of systems and tools are inseparable. Just like the industrial revolution, it brought about the advancement of tools and the transformation of systems. The development of China's productive forces has also contributed to China's economic changes. Therefore, economic development and technological development are inseparable. And when we are talking about culture today, it is also because of our economic development today. If we are still in the food and clothing stage and you say we talk about culture, it is equivalent to talking about aesthetics before we have enough food. Today, when we use lights to express culture, it is also because of the overall progress of the times. This is a development story and a guide. Ma Chi: First of all, I want to express a point of view. Today's cultural tourism lighting and night tours are not our changes, not our engineering and products, but the needs of our owners. Our current night scenes need to use light to reflect more value, use light to create Internet celebrities, use lights and night tours to divert traffic, and improve the economy. We have to adapt to the needs of the owners and meet the ideas of the owners to reflect our own value and the competitive advantage of the company. The more value we create for customers, the greater our value and the better development. How to create a better night tour, culture is very important. Every city and every project will have different IP and different stories. We have to use lighting, for example, in our scripts, in our stories, to import cultural things. And we can no longer use the thinking of engineering companies and lighting design companies in the past to undertake our night tours and cultural tourism projects, consider how many products to use, consider my design, the illuminance and uniformity of light, and the most important thing is how we can reach our customers. Purpose, integration into culture, integration into IP, let more people come to our project to create greater economic value. Jiang Haiyang: In 2016, I started to promote local lighting. After a few years, the industry thought that I would only work in the countryside but not the cities. Let me correct now. I do more in urban lighting. Many cities are my scourge... I have a humble and respectful heart towards the countryside. I feel that returning to the fields and simplicity is the dream of a literati and scholar. I always think that the village should be done, and I will never do what should not be done. But how to evaluate what should be done or what should not be done is a question. If you are discerning, you still have to start from your own heart. It is true that 90% of the villages and even 99% of the Chinese villages do not have tourism value and tourism functions. In the next 20 or 30 years, China`s rural areas will have a completely different form of management and organizational structure from today`s. We found that after 20 or 30 years, there may be no more traditional natural villages, traditional administrative villages, and traditional town-level small towns. They have been artificially abandoned, and there will be fewer and fewer rural villages. Larger cities gather more people. I think many things I do today are to return to the natural appearance of the countryside, and they will naturally become natural appearances in the future. Yang Guang: I divide the night economy into three levels: upper, middle and lower levels. The upstream mainly comes from our country's policies, including the study and arrangement of plans and policies in various local governments, as well as our cultural tourism companies, cultural tourism platforms, planning companies, design companies, and so on. These are all in the upstream stage of the night tour economy, mainly for the creation and planning of the night tour, to guide the strategic development direction. The midstream level is our business and merchants who do such operations. It acts as the executor level of operations in the night travel economy. The most downstream are huge consumers, and consumers are the main force of the night travel economy. Although they are downstream, he interacts very closely with the upstream. If the downstream industrial chain can be built well, it means that the rules formulated by the upstream are well formulated. In short, the night economic environment without the intervention of lighting companies is traditional and rough, consumers are not willing to pay for it, and the environment with lighting intervention is exquisite and high-quality, and consumers are willing to pay for it. Although lighting is not the core framework of the night economy, it is actually an important means to improve the light environment and a booster for the growth of the night economy. Ma Jun: The night tour of Jinjiang is actually a culturally empowered experience product. As a carrier, Jinjiang is not strong in its cultural attributes, which is a question worth pondering. The location of the cultural carrier is very important. This is a top-level architecture problem rather than a problem that can be solved overnight. If local tourists, local citizens actually account for the most, while tourists from other places are unknown. So the best way is to fully mobilize the attention of local citizens and their psychology, make adjustments and designs, and then move forward to version 2.0. So I think the Jinjiang Night Tour project is not a single lighting problem. The top-level structure may need to be reorganized, from its passenger flow positioning, overall planning, business model, and its own carrier research, and then the lighting method. Tian Chunlei: The purpose of the night travel economy is to focus on popularity and enhance commercial value. The works we make are like this, the popularity comes, and the commercial value comes. When your work is done, the entire commercial complex, commercial street, and buildings will become economically valuable as the popularity rises. There are still many opportunities for night tours in the future. Every city will have a profitable street. It depends on how to grasp this street. You see, many of our cases just now are a commercial street and a scenic spot. If you grasp it, what will be presented to you in the end? It is a sculpture, a work of art. I hope that our night tour can present this kind of sculpture culture, a kind of artwork, so that we can enjoy it during the day and light up at night to become more beautiful. So far, the summit has successfully concluded in the heated exchanges and discussions!

Today's vernal equinox, the fourth of the 24 solar terms On the vernal equinox, the sun hits the equator directly The vernal equinox day, warm enough, the day and night are equinoxed After the vernal equinox, the day gets longer and the night gets shorter There are three seasons of the spring equinox: A migratory bird arrives Thunder Three-phase lightning After the vernal equinox, the swallows returned from the south Spring breaks the ground, showing people with thunder The rain thereafter will be accompanied by lightning and thunder

Today is Arbor Day, did you know? In ancient my country, there was a tradition of planting willows during the Qingming Festival. The time of the Arbor Day was originally established in 1915 by forest scientists such as Ling Daoyang, Han An, and Pei Yili. The time was initially set at the annual Qingming Festival. In 1928, the Nationalist Government changed the Arbor Day to March 12 to commemorate the third anniversary of Sun Yat-sen's death. After the founding of New China in 1979, under the proposal of Deng Xiaoping, the sixth meeting of the Standing Committee of the Fifth National People's Congress decided to designate March 12 every year as the Chinese Arbor Day. Everything sprouts, all herbs sprout Eyes full of fresh green, a hundred flowers bloom This is a season full of hope The life that gave birth to a winter begins to grow at this time The annual Arbor Day is also in the romantic spring Came facing the spring breeze Let us put down our phones and embrace nature together Pick up the hoe, pick up the sapling Walk into the deserted slope and walk towards the field Plant an annual hope It also planted the true desire in my heart When Yefang's hair is fragrant, Jiamu is beautiful and cloudy We can back to the big tree Talk about the past and work together Make persistent efforts to create a better tomorrow... In order to actively cooperate with the greening construction of Chengdu and strive to create a national-level forest city, so that more institutions and missions can actively dialogue with nature, under the leadership of the Chengdu Greening Office, Kangrun shares actively take practical actions and everyone participates. Experience the joy of labor firsthand, feel the meaning of beautifying the environment, enhance environmental awareness and ecological awareness, stimulate the emotion of loving life and nature, and add your own green note to the greening of Chengdu. March grass grows with warblers, it is a beautiful season, and we should live in harmony with nature. The arrival of Arbor Day encourages everyone to plant their own small trees. After many years, the wind will blow over the leaves and rustle. That is the note in this world that belongs to you.

Spring in March Usher in the annual Women's Day on March 8th No matter if you are a young girl Or mature and independent women Girls of every different age All bloom like flowers In the development journey of Kangrun There is also such a group of heroines They are based on their posts and dedicated silently For the innovative development of Kangrun Contribute extraordinary "her" power To thank the goddesses for their hard work Kangrun shares for every "goddess" Interesting goddess festival activities and exquisite gifts Deliver the beautiful meaning of happiness, health and happiness I wish you all a happy holiday and a permanent presence we prepared lots of fruits And we also prepared gifts for all the ladies The beautiful and fragrant flowers and the warm and sincere blessings made all the goddesses feel the warmth and care of the Kangrun family. "Goddess" all expressed their gratitude to the company for the holiday gifts and blessings that the company gave to everyone, which made everyone feel extremely happy after busy work. At the same time, in the future, we will devote more enthusiasm and fighting spirit to daily work, go forward bravely in their respective positions, make new achievements, show off their female demeanor, and add luster to the company! For many years, Kangrun shares have attached great importance to cultural construction and humanistic care for employees. In addition to caring for employees in terms of salary, benefits, training, etc., it also attaches great importance to the emotional care of employees. On traditional festivals such as Dragon Boat Festival and Mid-Autumn Festival each year, as well as special days such as employee birthdays, we will take practical actions to interpret our care for employees. Caring, continuously improve employees' enthusiasm for work, enhance their sense of belonging, and create a harmonious and warm corporate culture atmosphere.

Happy Chinese new year of 2020 Xiaonian does not specifically refer to a single day. Due to local customs, the days called "Xiaonian" are also different. During the new year, the main folk activities include sweeping dust and worshiping stoves. In folk traditions, the small year (sweeping dust, sacrificing stove day) is the 24th of the twelfth lunar month. In most parts of the south, the ancient tradition of the 24th of the twelfth lunar month is still maintained. From the middle and late Qing dynasty, the emperor`s family held a ceremony to worship the sky on the 23rd of the twelfth lunar month. In order to "save expenses", the kitchen prince was also worshipped by the way. Therefore, the people in northern areas followed suit and celebrated on the 23rd of the twelfth lunar month one day in advance. Small year. "Xiao Nian" has different concepts and dates in various places. The northern part is the twenty-third of the twelfth lunar month, and most areas in the south are the twenty-fourth of the twelfth lunar month. The Jiangsu, Zhejiang and Shanghai areas call both the twenty-fourth of the twelfth lunar month and the night before the New Year's Eve. In Nanjing, the Lantern Festival on the 15th day of the first lunar month is called the New Year's Eve. In some parts of Yunnan, the new year`s date is the 16th day of the first month. The customs of xiaonian Sacrifice to the Kitchen King Sacrifice to the stove is an important activity on this day of the New Year. In addition to offering sugar melons and pastries, it is necessary to change the portrait of the kitchen god. At the same time that the old kitchen god portrait was taken down, every household must "please" to come back with a new kitchen king portrait. Sweep dust House sweeping on the twenty-fourth of the twelfth lunar month: From the twenty-fourth to the New Year's Eve, the people of our country call this time "Spring Day" or "Dust Sweeping Day". "Dust sweeping" means year-end general cleaning. Every household must clean up the environment this day, clean up all kinds of utensils, take apart and wash bedding curtains, sprinkle and sweep Liulu courtyard, dust cobwebs, and dredge ditch. Everywhere is filled with an atmosphere of happily doing sanitation and welcoming the new year cleanly. Eat stove sugar As the saying goes, "Twenty-three, sugar melons are sticky." When they are young, people will buy sugar melons, Guandong sugar, hemp sugar, etc., and pray for the Lord Stove's mouth to be sweeter and God will say good things. Bath Both adults and children must take baths and haircuts. There is a saying among the people that "If you have money but don't have money, shave your head for the New Year."

Lichun, the first of the twenty-four solar terms, is also known as the New Year's Day, the New Year's Day, the New Year's Day, and the New Year's Day. Standing is the meaning of "beginning"; spring represents warmth and growth. The twenty-four solar terms were originally formulated based on the "Dou Zhuan Xing Yi", when the handle of the Big Dipper points to the Yin position, it is Li Chun. Currently, the solar terms are determined based on the solar longitude. When the sun reaches 315°, it is the beginning of spring, and it meets on February 3-5 in the Gregorian calendar every year. In the Era of Ganzhi, with Yinyue as the beginning of spring and Lichun as the beginning of the year, Lichun is the beginning of all things and the meaning of all rebirth, which means that a new cycle has begun. In traditional concepts, Lichun has auspicious connotations. People regard the lunar year with "Shuanglichun" as a lucky year. Spring plate Spring plate is one of Lichun's dietary customs. It mainly consists of vegetables and lettuce, melon and fruit cake, put on the plate as a spring plate (or assembling a plate) to give to relatives and friends or self-feeding to welcome the spring. There are mainly five kinds of fruits, vegetables, candies, cakes and bait in the plate. The main vegetables are: bean sprouts, radishes, leeks, spinach, lettuce, beans, eggs, potato shreds. Tian Ailin Tian Ailin is a common seasonal food in spring. In the spring season, everything recovers and the grass grows and the warbler flies. It is the heyday of the spring plowing field Ueda wormwood. The wormwood is about 10 cm high, the leaves are pink-green, the flowers are white and green in the middle, and the whole body is covered with fluff. Spring cake Spring cakes are pancakes baked in flour, usually eaten with vegetables. At first, spring cakes and vegetables were placed on the same plate, which became the "chun plate". Song "Sui Shi Guang Ji" quoted Tang "Si Shi Bao Mirror" contained: "Lichun Solar Food, Spring Cake, Lettuce, Spring Plate Health preservation in Spring As the saying goes, "Hundred grasses return to buds and all diseases are caused". In spring, everything sprouts and bacteria breed. Therefore, in spring, special attention should be paid to hygiene, pest control, and more windows for ventilation to prevent diseases. The climate in spring is based on the atmosphere. In the early spring, the disease is mainly caused by wind and cold, but after the late spring, it is caused by the wind and cold. Therefore, the spring is caused by wind evil. "The Yellow Emperor's Classic of Internal Medicine" says: "The wind is the beginning of all diseases." Because several other evils invade the human body through the help of the wind, such as cold evil, heat evil, and damp evil.

Twelfth lunar month The December of the lunar calendar, also known as the traditional folk "twelfth lunar month", commonly known as the end of the year, includes the winter, the remaining winter, the poor winter, the twelfth lunar month, the ice moon, the more lunar month, the extreme month, the Qing sacrifice, the winter su, and the Dalu, etc. More than 30 titles. Among them, the most familiar and well-known one is "la". The reason why it is called "La" is because "La" is the name of "sacrifice" used to worship ancestors and hundreds of gods in ancient times. It was fixed on the 8th day of December during the Northern and Southern Dynasties. The Han folks all hunted animals and held large sacrifices to worship the gods. Ancestor, pray for longevity, avoid disaster and welcome prosperity. This kind of memorial ceremony is called "hunting sacrifice". Because "lace" and "hunting" are interchangeable, "hunting sacrifice" is written as "lace sacrifice", so the year-end December is called the twelfth lunar month. This custom originated in the Qin and Han dynasties. By 221 BC, Emperor Qin Shihuang unified China and ordered the formulation of a calendar. The month of the end of winter and the beginning of spring was called "La", and the eighth day of December was called "La Ri". The designation of "La Day" as the "Eighth Day of the Twelfth Lunar Month" began in the Southern and Northern Dynasties, and has gradually evolved into a well-known folk festival-the Laba Festival. Custom In the elderly, the "Spring Festival" refers specifically to the beginning of spring. New Year's Day in the lunar calendar is called "Zhengdan Festival", which is later commonly known as the New Year. Northerners call it "New Year's Day" and New Year's Eve as "New Year's Eve". The period from preparation to completion is called "New Year Pass", collectively referred to as "New Year". Generally speaking, there are more than 20 days in the preparation stage before. From "Laba" to New Year's Eve, northerners are very busy these days. After the tenth day of the new year, I began to sell the guardian painting door god, hanging thousand, gold and silver foil, burning paper, and so on. After the 20th, the sale of sugar melons, sugar biscuits, rice bamboo joint cakes, Guandong sugar and other things was prepared for the "sacrifice stove." After the 25th, the goods are complete and the assortment is dazzling, preparing for the New Year`s Eve, and the prices have risen relatively. The Jingshi proverb says that "water and soil are three-thirds expensive in the twelfth lunar month." In northern my country, there is a saying, "Don't be greedy for children, kids, Laba is the New Year", and Laba means the beginning of the New Year. During the Laba Festival, the northern regions are busy peeling garlic to make vinegar, soaking laba garlic, and eating laba noodles and laba porridge. Laba porridge is a kind of porridge made with various ingredients during the Laba Festival, also called Qibao Wuwei porridge. Eat Laba porridge to celebrate the harvest, which has been passed down to this day. In ancient times, on the eighth day of December in the lunar calendar, there was a custom among Chinese folk to eat "laba porridge" ("laba rice" in some places). In Henan, Laba Congee, also known as "Fan for Everyone", is a festive food custom to commemorate the national hero Yue Fei. "Yanjing Sui Shi Ji · Laba Congee": "Laba congee people use yellow rice, white rice, river rice, millet, water chestnut rice, chestnuts, red river beans, peeled jujube paste, etc., cooked in boiling water, and dyed red peach kernels, almonds, and melon seeds for external use , Peanuts, hazel, pine nuts, white sugar, brown sugar, and trivial grapes for some dyeing.". Like Laba Rice, Laba Congee is a relic of ancient wax sacrifices. "The Sacrifice and the Special Sacrifice of the Suburbs" says that the wax sacrifice is "in the year and December, all things are gathered together, and everything is so delicious." Laba porridge is combined with all kinds of food and cooked in a pot with rice, which is to gather all things and reconcile thousands of things. Spiritual meaning. Twelfth lunar month song Twenty-three, sugar melon sticky Twenty-four, sweep the house Twenty-five, grinding tofu Twenty-six, go cut the meat Twenty-seven, slaughter the rooster Twenty-eight, send the noodles Twenty-nine, go to drink Stay overnight at 30 Twist and twist on the first day of the new year Twenty-third of the twelfth lunar month The twenty-third of the twelfth lunar month, commonly known as the New Year`s Eve, is a traditional Chinese festival, that is, the traditional stove day. During the new year, the main folk activities include sweeping dust and worshiping stoves. Sacrifice stoves have been in our country for thousands of years. The belief in stove gods is a reflection of the Chinese people's pursuit of the dream of "surplus food and clothing". Xiaonian is usually regarded as the beginning of a busy year, which means that people begin to prepare new year goods, sweep dust, sacrifice stoves, etc., and prepare to pass a good year cleanly, expressing people's good desire to say goodbye to the old and welcome the new year, and welcome prosperity and happiness. Folk sacrifice stoves originated from the ancient custom of worshiping fire. The responsibility of the kitchen god is to take charge of the stove, manage the food, and later expand to investigate the good and evil in the world to reduce the good and evil. Zheng Xuan`s commentary "Book of Rites·Faith" says: "(The kitchen god) lives in the world, and the inspector has a small time, and the condemnation is also." This shows that at least in the Han Dynasty, the custom of sacrificing stoves has been circulated in the central plains of northern my country. Twenty-fourth of the twelfth lunar month On the 24th of the twelfth lunar month, the custom of dusting and sweeping houses has a long history. According to folklore: because of the homophony of "dust" and "Chen", the Chinese New Year sweeping dust has the meaning of "removing the old and putting on the new", and its intention is to sweep out all the "poor luck" and "bad luck", trusting people to break the old and create the new. The wish and the prayer of leaving the old and welcoming the new. Twenty-fifth of the twelfth lunar month On the twenty-fifth of the twelfth lunar month, tofu is made by grinding mills. The pronunciation of "fu" and "fu" are similar. Making tofu means "harvest happiness and blessing in the New Year". In ancient times, the Han folklore activities on this day mainly included picking up the Jade Emperor, Zhao Tian silkworm, Thousand Lantern Festival, and chaos Sui Sui. Nowadays, most people do not make tofu by themselves. Instead, they often put the cut "Fu" upside down on the window or door, which expresses the same meaning, hoping that "happiness, blessing" will come to the home. Twelfth lunar month twenty six On the twenty-sixth lunar month, the traditional Han folk custom of the Spring Festival is "stewed big meat". A folk proverb says: "On the 26th of the twelfth lunar month, kill pigs and cut the meat of the New Year", which is the main preparation for the meat on this day. "Nian Rou" pays attention to eating braised pork. The meat itself represents the meaning of wealth. The braised pork can even more express the prosperity and prosperity of the coming year. A bowl of steaming braised pork with meaty aroma is a lot of people. Looking forward to this day. Twelfth lunar month 27 Kill the chicken There is a saying in the folk rhymes: "Kill a chicken on the twenty-seventh lunar month", because "chicken" is the same as "good luck", meaning auspicious and auspicious, and killing chickens on the twenty-seventh lunar month is also exquisite. The stewed chicken is not eaten on the twenty-seventh day, but can only be eaten on New Year's Eve. Moreover, it cannot be eaten all at once and discarded. It needs to be eaten every day to make a fortune. Gandaji The new year's rumor said: "On the 27th of the twelfth lunar month, slaughter chickens and drive the big fair." On this day, in addition to slaughtering their own poultry, they also have to go to the store to go to the market and centrally purchase. Such as: firecrackers, spring couplets, magical horses, incense candles, burning paper, beef and mutton, various gifts for children, various head flower ornaments for girls, etc. All the items needed for the Spring Festival are being purchased, so the bazaars around this day are very prosperous. Guilt In some rural areas in the south, the twenty-seventh day of the twelfth lunar month is the last bathing and washing time before New Year`s Eve. A few days after New Year's Eve, every family stopped washing their clothes. Bathing in the twenty-sixth lunar month is called "washing fulu", while the twenty-seventh of the twelfth lunar month is called "washing guilt disease". There is a saying in my hometown called "twenty-seven washing guilt disease, twenty-eight washing sloppy", which means that it can be washed away. The bad luck and bad luck of a year, wash away the disease, put on new clothes, and welcome the arrival of the new year, twenty-six is too early, twenty-eight is too late, twenty-seven is just right. In some rural areas in the north, this rule is not to take a bath, but to wash your feet. It is said that on this evening, the woman should wash her feet well with boiling water and wipe her feet clean without leaving any traces of water. The local people have a saying: "On the 27th of the twelfth lunar month, all aunts and aunts wash their feet. One who does not wash their feet will cause pus to cause water for seven months." These customs are mostly aimed at improving personal hygiene before the New Year, and the reason for washing clothes is somewhat special. In rural areas, clothes are dried in their own yard. If you wash your clothes after 27, there will be a lot of water in the yard. The firecrackers on the night of New Year`s Eve will not be easy to set off. When someone comes, the yard is full of clothes and it doesn't look good. It is convenient to wash it in advance. Twelfth lunar month twenty-eight On the 28th of the twelfth lunar month, most places have to rush to make noodles for the New Year on this day. Whether it is making noodles or making buns, every household must start preparing the staple food for the New Year. In the past, social development was low, and there was no modern and convenient baking powder. Ordinary noodles were easy to spoil if they were made a few days in advance. Therefore, on the 28th day of the twelfth lunar month, the noodles were made to prepare the staple food from the first to the fifth day of the first lunar month. This is also the old custom that steamed buns should not be steamed from the first to the fifth day. On the 28th of the twelfth lunar month, in addition to the pasta, there are also "appliques", that is, post New Year pictures, spring couplets and window grilles. Among them, the custom of pasting spring couplets originated from the ancient "peach talisman", because the ancients used peach wood as a wood to ward off evil spirits. Later, with the advent of papermaking, the custom of posting Spring Festival couplets with red paper instead of peach wood appeared. Twelfth lunar month twenty-ninth On the twenty-ninth of the twelfth lunar month, the day before New Year`s Eve, it is called "Little New Year's Eve." Burning incense outdoors, called "Tianxiang", usually takes three days. New Year's Eve New Year`s Eve, New Year`s Eve, is a time when the new and the old alternate. The activities on the New Year`s Eve are also varied: resigning, keeping watch, and welcoming the new year... As soon as midnight arrives, the twelfth lunar month is over and the new year begins. New Year's Eve has entered the timing! Knowing these New Year customs, Do you think the New Year is full? Tell your friends and relatives around you, Let them also feel the taste of this year!

Goodbye 2020 Hello 2021 New Year's Eve 2021 Gorgeous light shows staged in many places around the world Greet the arrival of 2021 in a warm and dynamic way Wuhan Wuhan, this heroic city, still affects the hearts of people across the country. After experiencing the test of the epidemic, what form will Wuhan use to welcome the New Year? Only the Yellow Crane Tower on the Yangtze River Skystream, a magnificent real-life light and shadow show, is being staged. The light and shadow show tells the historical changes of the Yellow Crane Tower. In a performance that combines traditional and modern technology, visitors can feel the rebirth of the fire and the return of the yellow crane. The entire scenic spot has been carefully designed and turned into a real-life screen. With the tourists' tour, the scenery is refreshing and lingering. Beijing On December 31, 2020, the 2020 CCTV Tower "Presenting the 100th Anniversary of the Founding of the Communist Party of China" Cloud New Year's Eve light show with the theme of "Hundred Cities Gifts and Spread of Sparks" officially opened yesterday. This cloud live broadcast is even more integrated with AI special effects technology, using virtual and real visual display forms, using digital light and shadow art, and bright and cheerful color blocks, divided into "sparkling prairie fire, hard work", "great revival, flourishing chapter" The three chapters of "Coming together, alleviating the poor", show in an all-round way the great history from the founding of the Communist Party of China to the founding of the People`s Republic of China and the outstanding achievements of reform and opening up to the 70th anniversary of the founding of the People`s Republic of China. Facing the epidemic, we will work together to fight the epidemic. The people of the whole country have the correct leadership in the party. We have achieved great victory in poverty alleviation. Qingdao New Year's Eve light show lights up the Fushan Bay in the night, and the words "New Sailing in 2021" and "Happy New Year 2021" appear on the coastal buildings, which are brilliant and bright, creating a happy and peaceful holiday atmosphere. Tianjin Drum Tower is a landmark building in Tianjin. The night color of the Drum Tower on New Year`s Eve is very colorful, changing colors constantly in the lights, and various gorgeous pictures on the walls are staged in turn. In addition, the Sky Tower also staged a brilliant light show. The special feature of this high tower light show is that on the 240-meter high tower, two exciting stories are told, a large-screen outdoor dynamic children's painting exhibition is launched, and a group of 100 children from ancient traditions welcomes the new year reality show.

With the increasing progress of high-tech, the enhancement of people`s aesthetic and humanistic consciousness, and the upgrading of consumer demand, cultural tourism lighting gradually tends to be artistically reformed and combined, maintaining a steady growth in the overall contribution of tourism and lighting companies , The cultural and tourism equipment products in the industry are also gradually enriching in a proportional trend, which shows that cultural tourism lighting is setting off a wave of economic boom. 1. Talking about cultural tourism lighting, creating a night economy Cultural Tourism, that is, cultural tourism. Since the reform and opening up, with the growth of the national economy and income, tourism has become the norm and rigid demand of the general public. In the era of rapid economic development, the enhancement of people`s aesthetics and humanistic awareness has also changed the term [tourism" from purely playing and viewing to extracting spiritual connotations from activities such as architectural history, artistic exchanges, and folk customs. , Enjoy the baptism of "cultural travel" with your heart and soul. The emergence of this situation has also brought new development opportunities for the tourism industry. The formation of this situation started in 2009, and after the "13th Five-Year Plan", the country put forward the economic policy of "culture + tourism" and raised the importance of the cultural industry to the national strategic level, prompting the rapid development of the tourism industry in various regions. Change the direction of development, turn to vigorously promote the use of rich geographical and human resources, guide cultural ideas to develop the economy, combine local tourism products with cultural specialties, and use "promoting a beautiful China strategy" as the guiding principle, in a specific cultural landscape environment , Showing the characteristics of Chinese cities and social ideology, bringing immeasurable economic benefits to the development of the city. The cultural and tourism lighting, precisely because of the listing of cultural and tourism departments, and at the same time, in response to the outbreak of night tourism economic policies, cultural performances have been put on the stage, affecting landscape lighting, urban lighting, theme lighting shows, and live performances. The cultural tourism projects represented by trends such as, characteristic towns, etc. have promoted the transformation of the LED lighting industry, focusing on round-the-clock "full-time tourism". 2. The cultural and tourism business format is upgraded, and technology helps the development The joint launch of "Culture + Tourism" is a testimony to the open civilization of a city. According to statistics, in 2017, my country's tourism investment exceeded 1.5 trillion yuan, and the per capita number of trips reached 3.7; in the first half of 2018, domestic travel expenditures accounted for 11% of per capita consumption expenditure, the total scale of the tourism market reached 6.7 billion, and the total revenue of the tourism industry Reached 7 trillion yuan. Among them, more than 90% of tourists participated in cultural activities during the National Day in 2018, and 37.8% of tourists spent 2-5 days on cultural experience. During the seven days of National Day this year, the country received 788 million domestic tourists, an increase of 7.81% year-on-year. Among them, key museums, large theme parks, and characteristic towns are popular cultural and tourist attractions in the country, and the number of consumer visits increased by 22.9% year-on-year. From this set of data, we can see that tourists are more inclined to tourism projects with cultural added value, and the cultural tourism industry is booming in the direction of large-scale. At the same time, with the upgrading of Internet consumption, the phenomenon of cross-border integration of domestic enterprises is frequent. Development, tourism projects integrate multiple fields into a win-win situation, rather than simply superimposing. The night travel economic strategy is undoubtedly the best business model that can promote the integration of cultural tourism and technology. In recent years, under the promotion of market background and national policies, lighting companies have changed their minds to spread the "light" culture as their corporate purpose, which has influenced the performing arts equipment industry and has taken "selling culture" as a hot spot to enhance artistic performance. Provide equipment research and development, equipment manufacturing, equipment sales, equipment use consulting and related equipment system integration services needed for cultural and artistic activities through the use of sound, light, electricity, and shadow technology, turning simple functional lighting into The connotation, the integration of landscape lighting and stage performance art, and the development of artistic lighting installations that can interact with the public, etc., have been widely used in economic scenic spots and won praise from many impressions. For example, Shanghai Disneyland, Guangzhou Chimelong Paradise, Overseas Chinese Happy Valley, Fantawild World and other theme parks, all have unique cultural landscapes, vivid themes, and the use of light and shadow special effects and high-tech advantages to successfully build their own brands and become world-renowned. ; The outdoor live performances accompanied with it include representative works such as "Impressions‧Sister Liu", "Golden Face Dynasty", "Tianmen Fox Fairy", and use real mountains and waters as the setting stage, integrating local culture and folklore into performing arts, and have formed in the industry Great influence. On the occasion of the 70th anniversary of the motherland, the light show of "Confess to the Motherland" initiated by People's Daily Online was also staged in 84 landmark buildings in 48 cities in 26 provinces. There are also many lighting companies that jointly support the light and shadow lighting exhibition, and are committed to exploring business opportunities in cultural tourism lighting projects. We can expect that with the flexible use of LED technology and the opening of the 5G era, the commercialization prospects of the cultural tourism lighting industry are promising, and they are facing severe upgrades. 3. Cultural tourism equipment is burning hot, and the industry looks forward to benefits Nowadays, the people have more requirements for the aesthetic awareness of urban construction and the artistic design of night scene lighting. In the continuous and rapid development of the LED lighting market, how can lighting be used to create night travel economy for different cultural and tourism scenic spots, extend travel time, and retain The eyes of tourists and the promotion of multiple consumption have become controversial topics in the industry. Judging from the cases of cultural tourism projects and the distribution of cultural tourism equipment services in recent years, the percentage of outdoor performances in performing arts equipment is as high as 46.2%, and some lighting equipment manufacturers are also specifically developing lamps suitable for outdoor cultural tourism activities. In particular, the deep integration of the concept of smart lighting has added a major feature of humanization to the field of LED lighting, which is enough to show that the innovation and development of cultural tourism lighting equipment is a long way to go. It is not difficult to see that with the intelligent development trend of the entire outdoor lighting market, under the economic torrent, the high integration of the design of the light environment and the multimedia technology has promoted the integration and progress of the lighting industry and different fields of technology. Many lighting equipment companies have also taken the initiative to challenge competition. Cultural tourism lighting equipment needs to be continuously upgraded to avoid serious product homogeneity caused by fierce competition and cultural duplication of a thousand cities. It is necessary to change the city from cultural tourism lighting to unique IP in multiple dimensions. Showing the city`s night scene prosperity, focusing on design and creative culture, and highlighting the city`s humanistic characteristics are the current reforms facing the entire cultural tourism lighting industry. Lighting is a carrier of exploring civilization, it is also a new growth point of the tourism industry, and it is an important indicator of the improvement of our living standards. From the relevant policies of the country in the past two years, it can be seen that cultural tourism lighting has also returned to rationality in this opportunity for change, gradually taking a big leap to consider more detailed art design, and popularizing the diversity of lighting in the daily space of citizens In order to develop more possibilities. I believe that in the near future, it is necessary to break the tradition and welcome a luminous era.